Globalisation is now a part of our everyday lives. As the world is getting smaller, the markets are getting bigger. Today, even locally based businesses are able to approach international clients through their digital efforts and trade with customers and partners based practically anywhere in the world with ease, simply using their website. Nevertheless, before this is possible, a number of steps must be taken, and sometimes, it is easier said than done.
One of the most significant and vital aspects of taking your company abroad is reaching out to the potential customers in their native language. A step, which is continuously overlooked by a number of business owners looking to cut costs. Although an initial investment is indeed necessary while working with a translation agency, the return on that investment can be truly great. Nowadays, the old ‘one-for-all’ approach simply doesn’t work anymore. Both, your services/products as well as marketing efforts must be localised specifically for the audience you wish to address.
According to a recent study, over 90% of European customers prefer to shop online if the information on a website is available in their first language and over 50% of them rarely or never buys goods on websites with information available only in English.
As you can see, the statistics clearly indicate the unquestionable importance of translation services.
Working with an expert company specialising in providing language services, whether it’s translations, localisations or transcreation services, will allow you to approach your chosen overseas market with a tailored … Read More . . .