Globalisation is now a part of our everyday lives. As the world is getting smaller, the markets are getting bigger. Today, even locally based businesses are able to approach international clients through their digital efforts and trade with customers and partners based practically anywhere in the world with ease, simply using their website. Nevertheless, before this is possible, a number of steps must be taken, and sometimes, it is easier said than done.
One of the most significant and vital aspects of taking your company abroad is reaching out to the potential customers in their native language. A step, which is continuously overlooked by a number of business owners looking to cut costs. Although an initial investment is indeed necessary while working with a translation agency, the return on that investment can be truly great. Nowadays, the old ‘one-for-all’ approach simply doesn’t work anymore. Both, your services/products as well as marketing efforts must be localised specifically for the audience you wish to address.
According to a recent study, over 90% of European customers prefer to shop online if the information on a website is available in their first language and over 50% of them rarely or never buys goods on websites with information available only in English.
As you can see, the statistics clearly indicate the unquestionable importance of translation services.
Working with an expert company specialising in providing language services, whether it’s translations, localisations or transcreation services, will allow you to approach your chosen overseas market with a tailored … Read More . . .
If you already have a new business or want to make a business, there are two basic types of business, namely business to business (B2B) and business to customer (B2C). Both B2B and B2C have very different types of effective content strategy, business models, ranging from the customer segment, marketing strategy, capital, to how your business plans in the future.
Now we will try to explain first what is the difference between B2B and B2C, then we will discuss how different marketing strategies are. In addition, we will also discuss how B2B and B2C marketing tips are then how to sell the business to the company. But before that, in order, the Writer team will invite you to know what B2B and B2C really are.
What is business to business or B2B?
Business to business or B2B are transactions that are carried out electronically or physically and occur between business entities one to another. When you see what is thick, B2B is the sale of the product or service provided by the business and is intended for other businesses, not the customer.
For example, you have a culinary company engaged in catering. Then because the business you have is a large enough catering business, so you have a target market for the company. So your catering service is for companies that have quite a lot of employees, this is called B2B because your business or service is for other companies. If your catering business is for individuals or groups, that … Read More . . .
Many advantages of digital marketing compared to traditional marketing systems that are often done locally. In today’s digital era, it is right for every business actor to understand the notion of digital marketing and strive to implement digital marketing activities as part of marketing activities. Moreover, the onslaught of technology that continues to occur and supported by the high dependence of the community will use smartphones and other digital devices, inevitably every business actor must take into account the method.
Digital marketing or digital marketing indonesia, as well as traditional marketing, aims to deliver corporate messages to a predetermined target market, the advantages of digital marketing here will be able to reach a wider target than traditional marketing.
The need for fast and accurate information makes many parties take advantage of this situation to introduce products or services owned. As one marketing strategy, digital marketing is used to reach consumers personally so that messages can be delivered perfectly. Moreover, the advantages of digital marketing here are to have a wide range and targeted.
Good communication, enhancing branding and understanding of the latest products or services are other advantages of digital marketing which of course benefits companies. In addition to saving time, also reduce the cost of promotion so that the excess funds can be allocated to some other parts.
Application development or some tools that are constantly updated periodically by the producers are suspected to be able to streamline marketing performance. Social media, websites and some other e-commerce are … Read More . . .
I made a glue. A powerful glue actually. It was air and photoreactive, so I needed a lightproof packaging made of a material that would isolate the substance from the outside air. It took me some time to find a retarder for curing that would allow a little air in the package to be okay once the container was put in use. However, it had to be a minuscule amount. I got one of the best adhesive packaging companies to develop a membrane package with a pump applicator. The inner membrane was like a plastic bag that collapsed as the product was used up. Thus eliminating any development of air space like you would have in a standard bottle as the product dispenses. The outer container that covered the membrane was lightproof.
This gave my product a long shelf life and allowed it to be strong and cure fast without needing to mix in any two-part catalyst system like epoxies need.… Read More . . .
As the name implies, a smartphone is a phone device that is created with more intelligence than just a regular phone. In addition to performing basic functions as a phone, the smartphone is also equipped with various features such as Casio camera, GPS, Wi-Fi, etc. With such rich features, no doubt if the smartphone is called a mini computer.
We hope that in the future we will be able to listen to music, enjoy watching movies, play our favorite games on big screen and comfortable, but only by using smartphones which is easy to carry anywhere.
Currently, there is a Light-Emitting Diode technology or abbreviated OLED. This technology allows us to see the screen from two sides. Like a transparent screen, we can present a picture or video to our friends from the back side while the other side we use for control. Please click Read more
With the presence of this feature, our smartphone will be facilitated in terms of mobility. We do not need to worry about putting a smartphone in the pants because of the form of the smartphone we can adjust.
In fact, many companies have future concepts related to this technology. Nokia for example, they plan to develop wearable devices or devices that can be used such as watches, bracelets, etc. By utilizing this technology, the benefits will be more comfortable when used. This is a link from Nokia with regards to their concepts,