Get Your Customers To Buy By Pressing The Right Emotional Buttons
Strategy and emotions – Pressing the right emotional buttons to get your visitors to purchase. First we need to learn what kinds of visitors come to our sites. What kind of people are they, and what kinds of emotions compel them to buy? Does keeping up with the “Jones” motivate them? Do they have a family or children? Are they older and planning for retirement? Are they more motivated by competitive price or quality of merchandise? Do they prefer ease of use or features, what benefits are they looking for?
The answers to all these questions can be and should be simplified down into basic emotional needs. Take for instance a person who is looking for ways to generate more income because of the financial needs of college tuition and a nest egg to pass onto their children. Now combine that person with a website that could help them cater to these needs, and help them to accomplish their goal. Think about the feelings that could be generated to compel this person to buy. Think about the feelings and reasoning this person has for the goal they are trying to achieve.
Doesn’t every parent want their children to have it better than they did? What can a webmaster/website designer do to convey feeling in this instance? To begin with let’s start with painting a picture. Stories are good at that. Using words to paint … Read More . . .